6 Reasons Why Are Squishmallows So Popular?

Why Are Squishmallows So Popular? Squishmallows are popular due to their softness, variety of characters, and appeal across all age groups.

Over the past few years, Squishmallows have exploded in popularity, becoming a global phenomenon among toy collectors, plush enthusiasts, and casual shoppers alike.

These cuddly plush toys have made their way into homes and hearts with their softness, unique characters, and universal appeal.

What started as a single line of plush toys in 2017 has now grown into a massive collectible empire that resonates with people of all ages. But what makes Squishmallows so special?

Why have they captured the imagination of millions around the world? In this blog post, we will explore what Squishmallows are and delve into the six key reasons that explain their incredible rise to fame.

What Are Squishmallows?

Squishmallows are a line of super-soft, squishy plush toys developed by Kellytoy, a subsidiary of Jazwares, in 2017. [Why Are Squishmallows So Popular?]

Made from a unique marshmallow-like texture with spandex “EF” fabric and polyester stuffing, Squishmallows are characterized by their round shape, squishy feel, and adorable, diverse characters.

Each Squishmallow has a distinct name, personality, and backstory, making them more than just stuffed animals—they become companions with whom fans can connect.

Available in various sizes ranging from 3.5-inch keychains to 24-inch huggable plushies, Squishmallows cater to every preference. [Why Are Squishmallows So Popular?]

The smaller versions are perfect for traveling or using as cute accessories, while the larger ones serve as cozy pillows and snuggly companions.

This variety in sizes and characters has allowed Squishmallows to appeal to a broad demographic, from young children to adults.

6 Reasons Why Are Squishmallows So Popular?

1. Irresistible Softness and Comfort

The defining characteristic of Squishmallows is their unparalleled softness. Made from a plush, marshmallow-like material, Squishmallows provide a comforting, squishy texture that is unlike anything else in the market.

This unique texture makes them incredibly huggable and satisfying to touch, providing comfort and stress relief. [Why Are Squishmallows So Popular?]

Their softness makes them perfect for cuddling, resting, or even using as pillows during naps, which adds a functional element to their cuteness.

Beyond physical comfort, Squishmallows offer emotional comfort. The soft, squishy feel is therapeutic and can act as a stress-reliever, making them appealing to adults who might need a break from the hustle and bustle of daily life.

During times of stress or anxiety, holding a Squishmallow can offer a sense of calm and relaxation, making them popular with people of all ages, including those dealing with anxiety or sensory sensitivities.

2. Wide Range of Characters and Designs

Another reason for the massive popularity of Squishmallows is their vast range of characters and designs. [Why Are Squishmallows So Popular?]

Squishmallows come in a multitude of themes, from animals like cats, dogs, and penguins to fantastical creatures like dragons, unicorns, and narwhals.

Each character comes with its own unique name, personality traits, and background story, giving them an endearing quality that transforms them from simple plush toys into collectible friends.

The stories attached to each Squishmallow add depth and personalization, creating an emotional connection between the toy and its owner.

For example, some Squishmallows have special attributes, like a penguin named “Paige” who loves to surf or a unicorn named “Fifi” who dreams of becoming a pop star.

These detailed stories create a sense of individuality and attachment for collectors, enhancing the overall experience of owning a Squishmallow. [Why Are Squishmallows So Popular?]

This diverse range means that there’s a Squishmallow for everyone, whether you prefer realistic animals, mystical creatures, or seasonal themes.

3. Collectibility Factor

The collectibility of Squishmallows is a significant driver of their popularity. Much like trading cards or action figures, Squishmallows have created a thriving collector culture.

With various editions, such as limited editions, seasonal releases, and exclusives only available at specific retailers, Squishmallows offer a thrill of the hunt that appeals to collectors.

The rarity of certain Squishmallows can also increase their value over time, with some rare ones being resold for hundreds of dollars on platforms like eBay and Mercari.

Moreover, the company frequently retires specific characters, making them even more desirable to collectors looking to complete their sets. [Why Are Squishmallows So Popular?]

This scarcity and exclusivity fuel a sense of urgency, encouraging fans to keep up with new releases and seek out older models before they disappear.

The release of new Squishmallows often results in community events, “Squish hunts,” and meetups, where fans come together to trade and show off their collections, further embedding Squishmallows into popular culture.

4. Appeal Across All Age Groups

Squishmallows are not confined to the realm of children’s toys; they have become a cultural icon embraced by people of all ages.

For children, Squishmallows are soft, huggable friends that can be played with and loved. For teenagers, Squishmallows often serve as trendy collectibles and decorative items for bedrooms or dorms.

For adults, they provide comfort and nostalgia, offering a sense of childhood warmth in the form of stress-relieving plush toys. [Why Are Squishmallows So Popular?]

This broad appeal is partially due to their aesthetic design and partly because they serve various functions—whether as a cute accessory, a comfortable pillow, or a comforting stress-relief item.

The versatility of Squishmallows allows them to be marketed not only as toys but also as lifestyle items that fit into the lives of teens and adults, making them more than just a children’s product.

5. Social Media and Community Engagement

Squishmallows owe a significant part of their success to their robust social media presence and the vibrant community that surrounds them.

On platforms like TikTok, Instagram, and Facebook, Squishmallow fans—known as “Squishmallow Squad”—share videos, photos, and stories of their collections.

The hashtag #Squishmallows has millions of views on TikTok, with users posting about their latest finds, unboxing videos, and “Squishmallow Hunts,” where they go searching for rare or new Squishmallows in stores.

This active online community creates a buzz around new releases and exclusive Squishmallows, turning them into viral sensations. [Why Are Squishmallows So Popular?]

Additionally, the official Squishmallows Instagram account engages directly with fans by sharing fan art, featuring user-generated content, and hosting giveaways, fostering a strong sense of community and belonging.

This level of engagement and interaction has made Squishmallows not just toys but also a social media trend, continuously driving their popularity.

6. Affordable Price Point

While many collectibles can be prohibitively expensive, Squishmallows are relatively affordable. [Why Are Squishmallows So Popular?]

This accessibility allows fans to build their collections without breaking the bank, making them an ideal gift option for children, teens, and adults alike.

The affordability, combined with the high quality and unique design of each plush toy, makes Squishmallows an excellent value for the price, encouraging people to buy more than one.

The reasonable price point has also made Squishmallows a go-to option for gift-giving during holidays, birthdays, and special occasions.

Retailers often have exclusive Squishmallow releases during holidays, further driving up their popularity as they become both a collectible and a perfect present.

This combination of affordability and exclusivity has made them an attractive buy for a wide range of consumers. [Why Are Squishmallows So Popular?]

See Also: 8 Reasons Why Was Bonnie and Clyde So Popular?

FAQs

Are Squishmallows machine washable?

Squishmallows are not recommended to be machine washed, as this can damage their softness and the unique material that gives them their squishy feel. Instead, it’s best to spot-clean them with a damp cloth and mild soap to keep them in good condition. [Why Are Squishmallows So Popular?]

Where can I find rare Squishmallows?

Rare Squishmallows can be found at specialty toy stores, certain online retailers, and Squishmallow-specific events. Collectors also often trade and sell rare Squishmallows on platforms like eBay, Mercari, and Facebook Marketplace, making them more accessible to those looking to complete their collections.

Do Squishmallows come in different sizes?

Yes, Squishmallows come in a variety of sizes, ranging from 3.5-inch clip-on keychains to large 24-inch plush toys. The availability of different sizes allows fans to collect a range of Squishmallows that best fit their space and preferences, from small desk companions to large, cozy pillows.

Are Squishmallows safe for young children?

Yes, Squishmallows are generally safe for young children, as they are made from soft, non-toxic materials. However, parents should check for any small parts that could pose a choking hazard, particularly with some of the smaller-sized Squishmallows or those with additional accessories.

Conclusion: Why Are Squishmallows So Popular?

Squishmallows have become a global sensation for a reason. [Why Are Squishmallows So Popular?]

Their unparalleled softness, diverse character designs, and wide appeal across age groups make them more than just plush toys—they are comforting companions, collectible items, and social media sensations all in one.

Their affordability and active community engagement have further solidified their place as a beloved item in the hearts of millions.

As the Squishmallow phenomenon continues to grow, one thing is clear: they are not just a passing trend, but a beloved staple in the world of toys and collectibles.

Whether you’re a child looking for a new cuddly friend, a teen searching for the latest trend, or an adult seeking comfort in a soft plush, Squishmallows offer something special for everyone.